Orange is NOT the New Black

You shouldn't have to do time to know that there's nothing sexy, empowering, or inspiring about prison life, so why are so many "Orange Is the New Black" headlines popping up on fashion sites? Here are just a few of the worst offenders, along with proposed alternatives that wouldn't be all "Hey, we love that show about the devastating heartbreaks and discouraging, often fairly unjust experiences women face in prison, too! Here's some dresses." 

First, my beloved plus size clothing rental site Gwynnie Bee did a whole "Orange is the New Black" theme to show off all of their orange items. Better title: "Orange You Glad We Didn't Say Orange Is the New Black?"

First, my beloved plus size clothing rental site Gwynnie Bee did a whole "Orange is the New Black" theme to show off all of their orange items. Better title: "Orange You Glad We Didn't Say Orange Is the New Black?"

I get that in marketing and writing for the web, you are looking for trends and themes to attach your work to in order to reach a wider audience and capture their attention. Glomming onto a show that exposes the tough realities of prison life though isn't just a little obtuse, it's lazy. 

Really, ELLE Magazine? You're one of the biggest fashion magazines in the world. You couldn't find someone who could come up with a better headline for your trend report? How about "The Future of Fashion Is Bright with Orange" as an alternative? You can have that one for free. 

Really, ELLE Magazine? You're one of the biggest fashion magazines in the world. You couldn't find someone who could come up with a better headline for your trend report? How about "The Future of Fashion Is Bright with Orange" as an alternative? You can have that one for free. 

I'm only half-ashamed to admit that I got through season 2 of Orange Is the New Black in less than a week, but I'm completely ashamed of how many writers out there saw that they had to write about designers' continued love for orange on the runways and went with the first title that came to mind. 

If you only visited ELLE and St. Louis for fashion news, you might think that only one dress graced the runways this season. Headline Alternative: "Sherbet Orange is a Sure Bet for Style This Spring" 

If you only visited ELLE and St. Louis for fashion news, you might think that only one dress graced the runways this season. Headline Alternative: "Sherbet Orange is a Sure Bet for Style This Spring" 

People always complain about how out-of-touch the fashion world is when it comes to what happens outside of boutiques and upscale parties, and frankly, this stuff doesn't help. Designers work hard to create wearable works of art that people can wear proudly. Do you really think designers like Christian Siriano and DKNY want their pieces associated with prison garb? 

Even NY Daily News couldn't resist going for the cheapest headline they could grab. How about "Orange: It's Not Just for Pumpkins Anymore." 

Even NY Daily News couldn't resist going for the cheapest headline they could grab. How about "Orange: It's Not Just for Pumpkins Anymore." 

Knock knock: Who's there?

Orange is the New Black.

Orange is the New Black, who?

Knock knock: Who's there?

A tactless headline.

A tactless headline, who?

Knock knock: Who's there?

Orange.

Ok, orange who?

Orange you glad I didn't use "Orange is the New Black in a tactless headline?" 

OMG, YES.

Because you know what this sort of exploitive writing reminds me of?